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Lanyard Sponsor
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Media Partner
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Official Publication
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¡COMERCIO MÓVIL AMÉRICAS 2008!
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Monetizing the Latin Mobile Web
September 17 - 18 - Miami, Fl |
Optimizing Mobile Content and Platforms in the
3G New Era of Advertising and Marketing 2.0 |
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Open: Pre-conference Appointment Tool
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FrecuenciaOnline.com proudly announces the fifth edition of the Mobile Content Americas conference and exhibition, the foremost gathering-meeting for players involved in creating and distributing mobile service content to Latin America and the Hispanic U.S.
The mobile content industry has not been exempt from the world economic crisis. For this reason, the main industry players have been forced to slow down their plans and actions and, in many cases, to make cutbacks.
In economically difficult times, consumers are reluctant to take on new expenses and invest in sophisticated content options. Meanwhile, earnings from data applications have still not found a successful business model.
In this context, CMA 2009 will not only focus on how the latest-generation technologies are changing the way in which mobile entertainment content, products and services are being distributed through cell phones, but will also –and primarily– provide the tools and knowledge needed to rapidly implement solutions and products that can tap and boost existing businesses, thus protecting and increasing the ARPU.
Learn about the mobile advertising and marketing applications, products and technologies that are currently being used to ensure the effective monetizing of existing investments!
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| Confirmed Speakers / Operators |
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| Andrés Kaiser, Product Manager SVA, Movistar Chile |
Pablo Carrillo Bejarano, Gerente de Productos Alegro Telecomunicaciones Móviles del Ecuador TELECSA S.A. |
Saúl Castro, 3G AND VAS Commercial Director Iusacell |
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| Diego Scalise, Jefe de Servicios de Valor Agregado, Movistar Argentina |
Jorge Partidas CEO, WAU, USA |
Celedonio von Wuthenau, Director Regional para América Latina del CDMA Development Group (CDG) |
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| Ernesto Piedras, Director General de The Competitive Inteligent Unit, S.C |
Gonzalo Rojón, Director, ICT Research The Competitive Intelligence Unit |
Marina Decuadra, MBA, Jefe de Desarrollo de Productos Gerencia de Marketing, ANCEL |
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| Darío Palacio Isaza, Founder of Mobile Monday Medellin, and CEO & Founder of DP Group |
Jeff Sass, Vice President, Business Development, Myxer Inc. |
Daniel Getzel, Director General Mobext (Havas Digital) |
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| Daniel Sanchez Arcidiacono, VAS PM Mobile Products & Services Claro Perú |
Gabriel Delgado Ayau, Partner & CEO at Interactua Móvil |
Pierre Yurow, Chief Product Officer, Spectrum Mobile |
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| Adrian Harley, Music Manager, Brazil Ovi Music Services Nokia |
Carlos Cordoba, Director Comercial e-planning |
Karl Seelig, CEO RingPlus |
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Giacomo Bertaina, Digital Strategy Director at McCann Worldgroup |
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| Confirmed assistants |
- Gualberto Martinez Murillo, Wired and Wireless Telecommunications S.R.L., Bolivia
- Carolina Araque, Tyntec GmbH, Germany
- João Carvalho Leite, Empreendedor, the Spemsa Group, Brasil
- Carmen Lake, Redactora, TV Y VIDEO
- Representante de Telecsa S.A., A confirmar
- Ramón Rodriguez Matte, Head of Mobile Business Unit, Telefónica, USA
- Alejandro Campos Carles, Business Overseas Executive, Codamation, Argentina
- Lorenzo Marciano Orozco, Producto, Pymes y Negocios Telefónica, México
- Maria Fuster, Biz News Deijenane Santos, Revista TIC
- Gabriel Jimenez, Co-Founder, Chief Product Officer Spectrum Mobile, US
- Karl Seelig CEO, RingPlus,
- Gloria Forero, Ejecutiva Comercial Cintel, USA
- Fabricio Bloisi Rocha, CEO, Compera nTime Internet Movel SA, Brasil
- Joao Victor Martins, Claro, Brasil
- Karl Seelig, Germany
- Rene Gomez, Sales Director - Latin America, Spain and Portugal Ditech Networks, USA
- And many more...
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| OBJECTIVES 2009 |
- To identify the mobile content business models that monetize supply, through advertising and marketing innovations 2.0.
- To learn about platforms and solutions that are making it possible to optimize services and revenues for the Region.
- To identify the technologies that changed the means of distributing entertainment and added new possibilities for communication and business.
- To find out how to determine the investments needed to ensure earnings from structures already in operation and to eliminate those that should not be undertaken in a crisis situation.
- To detect the alliances needed to increase .ARPU.
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CO-LOCATED
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CO-LOCATED
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| Speakers that Participated in Mobile Content Americas 2008 |
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| João Paulo Firmeza, Diretor, Portugal Telecom Inovação; Ronaldo Sampei, Manager Responsible for P2P Messaging Services en Vivo; Agustín Luchía-Puig, Gerente de Proyectos Estratégicos – Dirección de Estrategia Presidencia - Grupo Telefónica de Argentina; Ernesto Piedras, Director General de The Competitive Inteligent Unit, S.C; Jorge Partidas CEO, WAU, USA; Javier Sánchez-Marco, Director Genera Mobile América; William Davies, VP & Counsel Standars and Licensing, RIM; Matías Attwell, Director de Negocios Móviles, Terra; Latinoamérica; Roman Martinez, CEO of Diemo Jacqueline Aguilar, Servicios de Valor Agregado, Especialista de Mercadeo, Digitel; Sylvia Comercio, Jefe de Contenidos Marcas, Marketing-Telecom Personal; Brian Rozo P., Gerente de SVA Alegro, Telecomunicaciones Móviles del Ecuador TELECSA S.A; Erick Herrera, Responsable de Desarrollo de Producto y SVA Claro-Enitel Nicaragua; Marcos Sevilla Herrera, Especialista Desarollo Productos, Telefonía Celular de Nicaragua, S.A; Seth A. Schachner, Vice President, Digital Business Latin America, Sony y muchos más. |
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| TOPICS OF DISCUSSION |
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Session I. Strategies: “Ensuring the ARPU in Times of Crisis” Models and Businesses: Success Stories
- Optimizing and regenerating business based on SMS
- Service packages that go hand in hand with 3G networks and other technologies (landline phones, Internet). Landline/mobile convergence.
- Models from successful experiences from post paid plans and content/services in Latin America. How to earn money despite the “get-it-for-free” culture in the Region.
- Pricing models and intelligent segmentation.
- Considerations for presenting content in a simple but appealing way. Virtual stores.
- How to ensure and/or earn more money from the same services.
- Voip: a threat or an opportunity for operators?
Session II. Content: “Increasing the ARPU in Times of Crisis” Content Production: Advertising and New Media
- Successful content and services for 3G networks: recovering investments
- Multi-platform options. Successfully boosting and expanding business.
- The fight for the first screen. Positioning and search engines.
- Synergies between brands and content. Contextual advertising.
- Ad networks, ad serving and ad targeting. Mobile segmentation.
- How to tap social networks in times of crisis. Successful monetizing experiences.
- Mobile Web 2.0
- Mobile marketing
- Specific content for mobile TV. Mobipsodes.
- Integrating mobile channels into advertising strategies.
Session III. Infrastructure. NEW!
Devices, Technologies and Platforms
- How to develop profitable new services based on SMS.
- Updating of 3G networks. ROI.
- Billing and processes needed to integrate new services.
- Mobile TV: Factors to be considered in choosing technologies.
- Video as the main factor in development latest-generation applications.
- Smartphones for Latin America.
- The role of the networks.
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| WHAT’S NEW FOR 2009? |
- Specific, independent tracks taking into account an ever more focused and demanding market.
- Representatives from more than 18 mobile operators and 25 distributors.
- More than 40 C-Level speakers representing the most important companies guiding the current development of the industry.
- A complete company exhibit area, to display the features offered by the latest products and services in the mobile content industry.
- On-site multimedia editorial coverage instantly disseminated to more than 18,000 readers throughout the Americas.
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| If you would like to propose topics, make suggestions, or share any questions or concerns regarding agenda topics, please write to: anabella@frecuenciaonline.com |
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| Companies that Participated in Mobile Content Americas 2008 |
| 3G Data Soluciones C.A. , 7EFE, 9 Squared, Inc, Access US, Inc, Acotel Latam, Acquamedia Technologies, S.L, Aeromexico, AGM Telecom, AHCIEM Chile, Air2Web, Inc., AirG, aKos Technology Corporation, Alliance Atlantis, Alo Comunications, AMA Advanced Mobile Applications, American Idol Fremantle.Media, USA, Andinatech, Andrews McMeel Universal-UPS, Antel Uruguay, Arena Mobile, ARVATO MOBILE BRAZIL, AXALTO, Azteca America, Bamboo MediaCasting, Barrio305, BBC World Services, BCGI Payment, Billboard Magazine, Binbit, Blinck International, Bloomberg LP, Blue Tech, Boston Communications Group Inc., BrainMedia, Brasil Telecom, Brian Media LLC, Brickhouse Mobile, Brightstar Corp., Buongiorno My Alert, By Cycle Latam, Cable & Wireless, Cable & Wireless Panama, Caracol Television, Cartoon Network Latin America, Celmedia, CGCT DELTA Ingenieria Integral, Chikka Philippines, Inc., CIE, CIE Interactivo, Cineclick, Class A, Claxson, ClearSky Mobile Media, CNN International, CODICE, CommGuide International, Inc, Compera, Brasil, Comunitel S.A., Conectium Limited, Conectium Limited, Venezuela, Contenido Móvil Américas 2006, Corporación Digitel GSM, Cosmic Infinity, Cyclelogic, Dasigno, DASIGNO S.A, Dasigno S.A., Digital Orchid Inc., Digitel Venezuela, Dinama, Discovery Latin America, Discovery Networks Latinamerica LCC, Dydcom Chile, EA Mobile, Ei Movil, Ei Movil Brasil, EMI Music Latin America, EMI MUSIC PUBLISHING, Endemol International, Entel Chile S.A., Entel PCS, Entel PCS Chile, Esmas.com, EverMobile, EVERSYSTEMS, EverSystems, Brasil, Exit Games, Fox Latin America, Fox Latin America Channel, Fox Sports Interactive Media, USA, Fun Mail Inc., GameRecruiter.com, Inc., Gemalto, Genexies, Mobile USA, GenPlay Games, Giant Mobile, Glenayre, Glomobi, Glu Mobile, USA, Grafismo CxA, Grupo Bakke SA de CV, H3G Italy, HBO Latin America Group, Hispanic, Hispanic Market News, Hoodiny, Huawei Technologies co., ltd., Hudson Entertainment, ICE, IDC Latin America, IDC Latin America Research and Consulting, IDT -TuYo Mobile, USA, IEC, IMImobile, In Motion, InfoSpace, Inmobia Entertainment, INTECH, Intercasting, InterOP Technologies, It Games, IUSACELL, Jamba! GmbH, Juice Wireless, JumpTv.com, Kingston, KT Freetel Korea, ktc, Kyocera Wireless, Corp., LatCel, LatCel WAU, Lucent Technologies, Lunavi Mobile, M Qube, Maravedis, Mario Tapia Associates, mBlox Inc., Mediaplazza, Merlin Telecom, Metromovil, Miami Wireless Associates, Midem, MINICK Group, M-Joy Networks, Mobifusion, Inc, Mobile de Claxon, Mobile Dreams Factory, Mobile Streams Inc., MobiTV, MOBIVAL, MocoNews, MOOOBILE, Motricity, Movida Cellular, Movida Movil, Móvil de Entel Bolivia, Movistar Ecuador, Movistar Guatemala, Movistar, Venezuela, MoWA Mobile Wireless Applications Informatica Ltda, MS Corp, MS Corp Venezuela, MSCorp LLC, MTV Latinoamérica, USA, MTV Networks Latina America, MULTIMUSIC S.A. DE C.V., MUSIC INTELLIGENCE SOLUTIONS, Naranya Colombia, Neomtel.com, Net People, Net People Internacional, Venezuela, Net People International, Netsize Mexico S. de R.L. de C.V., Neustar, New Frontier Media, NII Holdings, Inc., NMS Communications USA, Nokia, Nokia Technologies Institute, Ntime, Nvia, NVIA GESTION DE DATOS, S.L., Ogangi Corp, OKTO, Orange Mobile Group, Pali Research, PERSONAL MUSIC, Pontis Ltd., Proteus, Publicar, Pyramid Research, Qmobile, QUALCOMM, Quattro Mobile SA, Radio & Records, Razz, RCN Radio, Real Madrid, RealNetworks, Remoba Inc, Roundbox Inc., Russian Mobile Entertainment, Satelco, SBSystems, Sega, SkyZone, Sony BMG Music Entertainment, Sony Pictures Television International, Sony/ATV Music, Sprint, SunCom, Superscape, TBS Latin America, TecToy Mobile, Teleco, Telecom Personal, Argentina, Telefónica Móviles Colombia S.A., Telefónica Móviles Ecuador, Telefónica Móviles, Chile, Teleglobe, Telephia Inc., Televisa, Televoz, TERRA, Terra Networks, Terra Networks Brasil SA, Terra Networks USA, THQ Wireless, Tiempos del Mundo, Tierra Innovation, Tierra Innovation, Inc., TIM Brasil, Topp Allians, Totaltek, T-Systems North America Inc., Deutsche Telekom, Twistbox, Twistbox Entertainment, UClick, Ultraproducts, Unefon, UNEFON, Universal Music MOBILE, Universal Music MOBILE Colombia- Ecuador-Peru- Venezuela, University of Southern California, Univision Communications, Univision Online, UpMobile, Valorem, Venevision International, VeriSign Inc., ViVa! Vision, Vivendi Universal Games Mobile, VIvo, Vocel, VOCEL, USA, VSNL International, WAAT Media, WapOneline, Warner Music Group, WAU / LatCel, WAU MOBILE- Mexico, Weathernews Inc., West Management, Inc., Wmode, World Wrestling Entertainment, XCEL, X-STREAM NETWORKS S.A. DE C.V., X-tream Networks, Yahoo!, Yavox, YellowPepper Wireless, ZiqX.com |
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